NBC, iTheatrics, Launch Philanthropic Campaign to Bring Musical Theatre to Under-Served Schools

NBC is going all out to promote its new TV show about the making of a musical, Smash—and the latest news is really something else. NBC and iTheatrics are launching “NBC’s ‘Smash’: Make a Musical campaign,” which they bill as “a philanthropic initiative that will help create sustainable musical theatre programs in underserved schools nationwide.” The initiative is an outgrowth of iTheatrics’ work in New York City public schools with the The Shubert Foundation/Music Theatre International Broadway Junior Project, and will send a Broadway master professional to a school in 20 U.S. cities to mentor students and teachers in how to produce a musical. Read More...